While larger brands experienced slower growth, some consumers shifted to local brands to save costs. Snack demand in India remained stagnant in FY25 due to factors like consumption fatigue and high prices, with households maintaining or slightly reducing purchases of biscuits and noodles. Companies are now focusing on flexible pricing and pack sizes to boost consumption amid economic pressures.
Snacking doesn’t grow for 1st time since Covid
While larger brands experienced slower growth, some consumers shifted to local brands to save costs. Snack demand in India remained stagnant in FY25 due to factors like consumption fatigue and high prices, with households maintaining …
Written by: Moneywl
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