digital adoption

Small businesses go online: More than half of MSMEs prefer UPI transactions; women lead in Aadhaar banking

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A PayNearby report reveals that many MSMEs in India favor UPI for transactions. About 48% prefer UPI, followed by Aadhaar-enabled banking at 39%. Women entrepreneurs ...

Quick commerce divide: Metros lead as demand booms in top cities; small towns drag with just 20% share despite 150% growth

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India’s quick commerce sector is rapidly expanding in metros, but faces hurdles in non-metro cities due to weak demand, low digital adoption, and strong local ...