Rural demand drives India’s consumption rebound; urban growth seen picking up in Q3 FY26
Rural India’s consumption is outperforming urban markets, with a 7.7% year-on-year rise in Q2 FY26 driven by agricultural growth and stable wages. While urban demand ...
Summer rain: Good for rural sales, hurts urban market; ‘early’ monsoon hits ice cream, soft drink demand in cities where FMCG companies tackle slowdown
Early monsoons in India present a mixed bag for FMCG companies. Rural consumption of staples like soaps and packaged food is expected to rise, while ...
