PVR INOX to sell snacks business to Marico

PVR INOX is divesting its premium snacking business, 4700BC, to FMCG major Marico for Rs 226.8 crore in an all-cash deal. This strategic move aims to reduce debt and sharpen the company’s focus on its …

PVR INOX is divesting its premium snacking business, 4700BC, to FMCG major Marico for Rs 226.8 crore in an all-cash deal. This strategic move aims to reduce debt and sharpen the company’s focus on its core cinema operations. The transaction is expected to be finalized within 30 days.

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