Rural deposit boom: Fixed deposits surge 14% in villages; metros lose momentum as savers shift to market products

Rural India is now leading the nation’s fixed deposit expansion. This marks a significant shift from past trends where metropolitan areas drove deposit growth. Rural FD balances have seen a substantial increase, outpacing growth in …

Rural India is now leading the nation’s fixed deposit expansion. This marks a significant shift from past trends where metropolitan areas drove deposit growth. Rural FD balances have seen a substantial increase, outpacing growth in metro centres. This trend is attributed to rising rural incomes and a preference for safety in these areas.

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